Disney Crackdown on Account Sharing

Password Hopping Outlawed for Disney+

When is a Home a Home?

Disney's streaming service, Disney+, is taking action to combat account sharing, starting in September. The move will target individuals accessing the service without their own subscription by borrowing passwords.

Disney has announced that it will start enforcing its policy against password sharing in waves, beginning with select states in June. The company defines a household as individuals living at the same address, which will be verified through IP addresses and account activity.

This crackdown is in line with Disney's broader strategy to increase its streaming revenue. The company recently reported a slowdown in subscriber growth and has set ambitious targets for the future.

Account sharing has long been a problem for streaming services, as it erodes potential revenue. By taking action against password hopping, Disney hopes to encourage more individuals to subscribe to the service.